This limits the reach of your posts and the ability of your company to show up to new audiences. Hashtags are an important and effective marketing tool, but many companies don’t understand how to use them properly or just skip using them entirely. Additionally, hashtags in the title help videos show up in searches. Tags cannot be listed in the description, but the same words with a hashtag (#) can be listed in the description. YouTube also allows tags, which are different. You can use up to 15 hashtags without Google penalizing you. YouTube allows hashtags in video descriptions and titles. Pins can be tweeted directly from Pinterest to double the reach of your hashtags. Pinterest doesn’t impose a hashtag limitation, but it recommends using no more than 20 hashtags. Hashtags with under 100 users are likely too niche, but hashtags with over 10,000 users help your pins show up quickly in the search results. Pinterest organizes pins chronologically in search. Users can use more than that as Pinterest allows 500 characters in a pin description. The first four hashtags show up in the feed so it’s a good idea to use at least four. However, hashtags are only useful in pin descriptions. On September 29, 2017, Pinterest officially started accepting hashtags again. Another way to leverage hashtags on LinkedIn is to post them in comments on other posts or add them to your company page. LinkedIn content shows up in Google searches so using hashtags can put your posts in front of a larger audience. LinkedIn hashtags on mobile rolled out in the fall of 2016, but full desktop usage wasn't available until the fall of 2017. Google’s search function automatically includes relevant keywords to your hashtag search, and your Google Plus posts can be seen outside of Google Plus. But by adding your own relevant hashtags, you can double your chances of being found. One unique feature of Google Plus is that even if you don’t add specific hashtags to your post, Google will automatically add hashtags based on the post's content. Periodically test the effectiveness of hashtags on your business's Facebook page and make sure they are relevant.įorbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. But hashtags still enable users who are unaware of your brand to find it by searching for specific topics. Facebook has only utilized hashtags since 2013, so the platform is relatively new to the tool. Opinions vary greatly on the effectiveness of hashtags on Facebook. Use niche hashtags revolving around your industry, and limit your use of hashtags to 15-20 within a given hour. However, be careful not to use highly popular hashtags. Studies have shown that posts with 11 or more hashtags get nearly 80% interaction, according to Neil Patel. The search list posts chronologically so waiting to add tags will only cause them to show up lower on the hashtag search. After your post is published, immediately add hashtags in a comment. This keeps your post clean and is more likely to engage your audience. Instead, consider posting your message with no hashtags. However, don't jam 30 hashtags into your post. Instagram allows up to 30 hashtags with each message.
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